rhode beauty brand, founded by Hailey Rhode Bieber, will be available at Sephora online and in most stores across Europe beginning this September. 

This expansion into Sephora Europe increases global access to rhode through physical retail, marking a pivotal next stage for the brand.

Hailey Rhode Bieber, Founder, Chief Creative Officer and Head of Innovation of rhode and Strategic Advisor to e.l.f. Beauty, commented,

“I’m so excited to continue our partnership with Sephora as we launch into retail in Europe, bringing rhode to more of our customers in a physical and IRL format. We’ve been intentional about how and where we grow and believe in the power of creating spaces that can bring people together, and Sephora has been such an important partner in helping us translate our vision into physical spaces.”

At Sephora, customers can expect the visual identity the brand has built through past activations and community pop-ups, inclusive of classic grey glossy builds with sleek soft edges and mirror moments for content. 

It’s what rhode’s audience knows and loves, now brought to life in a retail environment. 

Sephora plans to carry rhode’s core product assortment, including its glazed skincare essentials, Peptide Lip line, and ‘perfectly-pigmented’ blush.

Catherine Spindler, President of Sephora Europe & Middle East, said, 

“We are thrilled to bring rhode to continental Europe following its record-breaking success in the U.S. and the U.K. rhode’s social-first model, which has fueled viral demand and built a highly engaged global audience, resonates with Sephora’s commitment to bringing innovative and culturally relevant brands to our beauty community in the region. This launch further strengthens Sephora’s role as a leading platform and partner for the most influential brands and creators in the region.”

There are strong synergies between rhode’s community-driven approach and Sephora’s global reach. 

Community engagement is what rhode does best, and this partnership is expected to introduce the brand to a broader audience of beauty consumers across Europe.

Following this rollout, rhode will be available at Sephora in Belgium, Bulgaria, Croatia, Czech Republic, Denmark, France, Germany, Greece, Italy, Luxembourg, Monaco, Poland, Portugal, Romania, Serbia, Spain (including the Canary Islands), Sweden, Switzerland, and Turkey, in addition to Canada, the United Kingdom, and the United States.